Unleashing adventure: How women-only touring holidays are transforming travel experiences

For International Women’s Day, Euronews Travel spoke to female-led travel companies about what women really want. 

Women travellers have been on the rise in the last few years: 71 per cent of solo travellers are women – of which 25 per cent are 65 or older, according to Virtuoso’s August 2024 trends report and Skift. 

Changing societal norms and greater financial independence gives us women the freedom to explore more. We get to focus on personal growth, empowerment, and chase adventure. 

What’s more, women tend to give adventure and cultural experiences equal weight, a 2024 Küresel Rescue Survey revealed. 

Why might that be? Because we want to engage more deeply with local practices and customs, as part of an attempt to seek out authentic connections beyond typical ‘fly and flop’ tourism. 

This changing trend has led more female entrepreneurs with keen insight to venture into the travel industry. Euronews Travels speaks to several of these travel ‘sheroes’ making waves.

Women seek out more authentic experiences

Many